Walking around the library I find my way to the new books shelve and start scanning the titles. It’s the usual suspects, latest bestsellers and graphic novels, stuff for the restless mind that wants to get away from it all. Then there is a book with a fairly convincing bit of duct tape on the cover. Why some ideas survive and others die. Hmm, sounds like my kind book. And it is. Covering everything from the urban legend of the stolen kidney to the success of the Jared Subway commercials, this is really way cool stuff. Ok, saying really way…