From time to time I run across a book that tells the tale of a Company That Has Lost Its Way. Where’s The Sausage is just such a book. It is about building brands based on what the company actually makes-as opposed to the emotions that it invokes. So that a Portrait Studio might think about the quality of it’s Photography and not We’re Making Memories. Which, of course, is the exact opposite of all the advice you find in most marketing books. Here the product is a mythical sausage, which is not as good as it once was, but…