Heineken The Rise of the BeerBot Babe

The latest bit of weirdness in beer commercials comes form the Heineken marketing machine and features a blue woman with a DraftKeg of Heineken in her stomach. The robot doesn’t talk, of course, she just smiles as she extends an arm to grab a Heineken glass to fill with beer from the keg she hold effortlessly before her. She exists in a Heineken Green world with only a few lights to give it any dimension at all. I like the song and the way the you can hear the gears moving inside the robot. Sounds like she could us a…

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